For most organisations design is still exclusively a manual process. The preserve of the artistically gifted and art school trained creative types. This is true for those new concept projects or re-branding exercises. Not for the vast majority of day to day marketing communication materials.
Advertising, brand, and design agencies are brilliant for those big ideas. But they are a sledge hammer to crack a nut for day to day iterations of existing concepts. In most instances the design and artwork of existing concepts can be automated through use of MRM tools that control brand and creative integrity in the concept. In the time that it takes you to brief a designer you could have created the new material yourself and at no extra cost. All from brand compliant and process controlled configurable templates.
Oliver Marketing are experts at deploying automated artwork solutions that benefit different areas of your organisation, from the marketing department, to internal communications, sales teams, and distribution partners. Robust governance processes ensure control of the message, creative output, and sourcing. The benefits include the ability to do high quality marketing for less budget, and extend the reach of your marketing content to those who can use it best.
